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Customer Segmentation
Client:
Project Goals
Continued questioning
Client:
1/6
Completed March 2020
In collaboration with Laurel Donaldson
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As a Kaplan Scholar, I am part of an interdisciplinary team of IIT graduate students. By defining points of intervention within the University of Illinois Tech, our team is developing programming for students, alumni and faculty. Under the direction of Anijo Mathew, this Spring semester project will culminate in a single cohesive platform for Illinois Tech to foster leadership, innovation and entrepreneurship.
I am an empathetic user researcher and
design strategist based in New York City.
With a background spanning teaching, interior design and user research, I thrive while collaborating on multidisciplinary teams.
My aim is to employ adequate research methods to highlight customer, client and stakeholder needs through impactful insights.
"Theresa thinks before she acts and poses the hard questions that makes teams deeply consider how they will approach their work and then frame their solutions."
- Joyce Bromberg
CDO Convene
Master of Design, Institute of Design IIT 2019
B.A. Interior Design, CSU Fresno 2012
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