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Customer Segmentation

Client:

Project Goals

Continued questioning

Client:
1/6
Completed March 2020
In collaboration with Laurel Donaldson

Featured Projects
Customer Segmentation
HCD Training Course
New Market Research
Lifelong Learning Strategy
Utilization Study
Entrepreneurial Strategy
AIGA Initiative
Barn Raise Workshop 2017
Retail Strategy
As a Kaplan Scholar, I am part of an interdisciplinary team of IIT graduate students. By defining points of intervention within the University of Illinois Tech, our team is developing programming for students, alumni and faculty. Under the direction of Anijo Mathew, this Spring semester project will culminate in a single cohesive platform for Illinois Tech to foster leadership, innovation and entrepreneurship.
Featured Projects
Anchor 1
Customer Segmentation


Project Goals

Continued questioning

1/6
Completed March 2020
Convene
Anchor 2
Retail Strategy in Taipei
June 2017
Project is ongoing
In collaboration with the
TIP + DRIVE teams
Partner


Client:

DRIVE + TIP teams

Retail problem

Client:
1/5
Anchor 3
Lifelong Learning Strategy
August 2018
Convene

Client:

Research insights

Concept insights

Client:
1/6
Anchor 4
BarnRaise
October 2017
In collaboration with
Andre Nogueira + Raina Russ
Partner


Partner

Description of event

Workshop small group

Partner
1/13
Anchor 5
Utilization Study
October 2019
Convene

Client:

Behavior trends created via observations

Digitization of the data

Client:
1/5
Anchor 6
New Market Research
2017 - 2020
Convene

Client:

Visualization of research process

Insight example

Client:
1/6
Entrepreneurial Strategy
Kaplan Scholars 2017-2018
Client


Client:

Kaplan Scholars (17-18)

Example of notes

Client:
1/8
Anchor 7
Design 4 Good Study
December 2017
Client


Client:

Study participants

Actionable deliverable

Client:
1/6
Anchor 8
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